Yes, you read that right, and no, it’s not impossible. So please, put your handpiece and scalpel down for 5 minutes. And ease up on your skeptical BS detector because:
Just imagine your front desk’s face after a day of non-stop phone calls, while also dealing with people walking into your clinic. All because that day, over 160 people showed interest in getting a custom-made smile.
Now picture that happening every day, every single month!
As you should know, this area has the highest density of dentists in the state.
The good news? Only a few of your competitors actively work to get found online.
Yes, an insignificant amount of those dental offices have an online profile that appears when needed. This means you can capture a larger share of the hundred thousand “dentist near me” searches each month in your area.
If you don’t run a pediatric Medicaid-friendly office, 25 appointments, including hygiene checks, can keep your day busy.
So, there are enough people searching for what you do each month to fill your dental office with appointments for several years. That is a fact.
Don’t take only my word for it. Look at what Google has to say :
Now, do whatever you want with this info.
But I know that you, aside from having a class 1 bite, are smart enough to see the importance of more people finding your business.
And if that sounds interesting to you, keep reading because I will show you why:
Look
A few weeks ago, I spoke to a clinic owner who was ready to let his business die. Over the past two years, he has spent several thousand dollars trying to get noticed online, with no results.
The problem was that he was spending all his budget on “social media marketing”. Using Influencers, some ads (using influencers), and content creation. And yes all this social media universe is a thing but only if your priority is being seen by others.
Here’s the issue:
When you put all your dental marketing budget into influencers and social media ads… you’re hoping to catch the attention of people who might not even need your help right now. Meanwhile, local SEO targets those who are actively searching for the exact dental care they need.
These people will be happy to see you in the search results because they are ready to make an appointment right away! That’s why local SEO for dentists is so important. When done well, it puts your address and phone number in front of people who are likely to call or visit you.
So, social media might get you noticed. But you have to understand that someone who notices you is not the same as someone who seeks your help and chooses you.
For example:
Imagine you are someone with other profession than yours. After a long day at work, you lie in bed checking social media before going to sleep. By chance, you come across a video of an endodontist restoring a broken tooth. You have healthy teeth, so this isn’t an urgent concern for you.
Since the video doesn’t address a problem you’re aware of, your brain has two options:
At your best friend’s wedding, you discover how disloyal champagne can be when you try to stand up and everything spins around. In an excess of confidence, you think you can get to your car without help. But luckily for you, not only do you not get there, but when you fall you break your central incisor.
The next morning you wake up at home kinda embarrassed because you know that yesterday you weren’t in the best shape. You even text your friend to apologize for having had too many drinks on such a special day. But everything is fine… at least until you look in the mirror…
I can go on and on about this story…
We can assume you completely forgot about that video of the restored tooth… because it wasn’t relevant to you at the time. (So you Google it for a solution)
We can assume that you liked the result of that video so much that you haven’t forgotten it, but… What the hell was the dentist’s name? (So you Google it for an alternative solution)
We can assume that despite not needing the doctor, you followed him on IG along with the other hundreds of people you follow. And that you spent (Feeling panic and moderate pain) a lot of time trying to find THAT doctor who did magic on that tooth. Only to find out that his office was too many miles away. (So you Google it for a nearby solution)
But out of many possibilities, to be fair without fantasizing, you see Dr. Miracle only in one of them.
Still, all these scenarios lead to one thing:
You find the dental Doctor who fix your Smile. But in your area, or one nearby.
Think for a minute about what would happen if more people in this situation found your practice.
As in the earlier story, we can imagine many outcomes.
But in this case… unlike the previous one… Only one of them could have an unhappy ending.
Your business having far more patients than you can handle.
Yes, that might not seem bad at all… but in some cases, it could be. Because trying to grow without having rock-solid foundations in place can be dangerous. It would also be frustrating to handle multiple unpleasant people.
But hey, only in a very unlikely scenario would your business collapse due to too many customers.
First, you have to understand that those who search for your services already need them.
So…
Your dental business thriving for years while you pick your own “headaches”. And it’s continuing to grow even after you decide to stop practicing. Because those who need your help will still find you.
That’s why, before investing in anything else, you must first improve your dental business profile on local listings. This will help you reach people who need your services. (Google Maps, Yelp, etc.)
Ok, obviously it’s not about listing your name and basic details — that’s what everyone does. We must improve all your information using the keywords your future clients will use to find someone who can solve their problem.
But well…
At this point, I don’t plan to explain how to gain the visibility and results that come from getting your business to the top of local listings.
Likewise, there are two ways in which I can help you:
So, in conclusion:
In dental marketing, local SEO should be the pillar of your strategy. Local businesses that appear first in search engine rankings for local keywords will win a lot of Google searches (a.k.a. clients)—almost for free.
Look.
This is a fair question and the answer is simple: Yes.
By doing Local SEO as a dentist, you’ll open the doors to one of the few methods—if not the only one—through which you can attract new clients for FREE on autopilot.
Clients, people who are ready to buy NOW, not leads, not potential clients, not those with just a mere ‘interest in…’.
People who urgently need your help.
Well, first of all, search engines work by relevance.
And by optimizing your profile to make Google —or any other search engine— perfectly understand what you do and who you are needed for…
Logically, when people who meet your selection criteria search for any of the services you offer, you will appear in the results.
Now, the position in the ranking is directly proportional to the quality of the information we put in, compared to your competitors.
If you can get the search engine to understand you better than your competitors (which we do). You will WIN.
None, Nada, It’s Free.
We will do it for you, at not cost, when you choose our agency for your advertising and marketing needs.
Our work is aimed at ensuring that attracting clients is no longer a problem for you.
That’s why we create — or fix — all the necessary channels (for $00.00) so that you can get as many clients as you can handle.
We put your sales message directly in front of those most likely to spend their money with you.
And we work for a fixed fee, minimal compared to the income we will generate for you. Or we will give you your money back.
If for any reason, attributable to our work, during the period we both agreed upon in our Service Agreement, we don’t generate for you at least 3 times what you paid us. We will pay you back every single penny right away.
I will hunt you until I find you, then I’ll put your feet in a bucket, pour concrete on them, and while it dries, I’ll make you repeat: ‘If I want results, I have to pay. If they give me results, I must pay.’
Then I’ll take you for a boat ride and make you jump into the water.
Haha, just kidding, nothing will happen to you.
Because you would never do something like that. I mean, who would eat the goose that lays the golden eggs?
Slowly… take it easy.
First, we will need to see if we can help you first.
Well, we probably can, but you should know that we only work with ONE professional in a certain area.
We are not like those agencies that focus on client volume, offering them the same solution disguised as “specialization”. This way, you’ll have a custom approach that puts you ahead of the competition because it’s not what every competitor is doing.
Besides, why share your slice of the pie with someone you don’t want, when you can afford the whole thing?
PS: Now… What if I’m right? What if you decide not to act now and miss the opportunity to transform your dental practice in just three months? What if you look back four months from now and think, “I should have acted sooner”? Today, you have nothing to lose, but in a few months, the only thing you’ll have wasted is time. So why wait? Contact us today, and let’s explore the many ways we can help you grow.